Lawn signs make you money
Not making enough money? Then learn to think about the bottom line, not just what you’re billing (top line) on every job you do.
If you are making a 20 per cent gross profit, and you increase your price on a job by 10 per cent, you will be increasing your gross profit by 50 per cent. So that’s the importance of watching your discounting, because the reverse is true. Decreasing your price by 10 per cent cuts your profit in half!
Your goal with an Upfront Contract is to reduce the number of proposals you do for people who never wanted to buy from you in the first place.
The assumptive close works. And it’s not manipulative. If the client doesn’t want to move ahead with you, as their renovator, they will tell you. But this close makes it less likely that they will do that.
Sales closing techniques don’t have to be pushy. You are simply helping the customer to come to a decision that they want to make, or they wouldn’t have called you in to quote on their job in the first place.
Training should be an ongoing, routine part of your company. It shouldn’t be something you only do when a new hire is brought on.
What is it about February that makes some renovation customers so difficult to deal with – and get cheques from on a timely basis?
The plateau effect, where you grow your business to a certain size and it never gets any bigger, can be overcome. Systems are everything. And getting outside help in setting up these systems is a really good idea.
Social media connections like this LinkedIn group can be a vital part of your marketing strategy. Why not give this one a try? It’s free and we already have over 130 renovators connected. Join us!