Canadian Contractor

Category
Marketing & Sales


July 27, 2015 News

Renovation Sales 101: Don’t get to price too early – especially when asked to ‘ballpark’

by Steve Payne

It’s probably the most important aspect of selling anything to anyone: Do NOT get to PRICE until you have established your VALUE.

July 16, 2015 News

VIDEO: 6 tips for successful renovation sales

by Steve Payne

Victoria Downing, president of Remodelers Advantage, shows you six things you should be doing if you want to increase the percentage of renovation pitches you actually close

June 8, 2015 News

Why don’t more contractors ask their customers to rate their services?

by John Bleasby

Of three dozen subtrades and installers that John Bleasby dealt with on his recent new home build, not one asked him – as the general contractor – how satisfied he was with their work. There is money to be made – serious money – in asking that question.

May 27, 2015 News

Tips on running a one-man handyman operation

by Steve Payne

John Bleasby interviews a consummate handyman professional: Wayne Jackson, Wayne Jackson Handyman Services, Amherstburg, Ontario.

May 25, 2015 Voice

Should you sign up with a contractor referral service?

by Steve Payne

Ben Kuypers compares the leads he is getting from three contractor referral sites: HomeStars, Trusted Pros and Baeumler Approved. He says HomeStars provides “more consistent and better quality” leads than the other two sites.

May 15, 2015 Voice

Should you do Freebies for customers? Part 2.

by Steve Payne

Yes, you can do a few favours for free – in the context of a much bigger reno. But don’t just blurt those offers out. Do them only after careful consideration.

May 13, 2015 News

Mike Draper, Renovantage, on calculating the correct deposit amount

by Steve Payne

Mike Draper, our resident contractor coach, tells you how to figure out a reasonable and fair deposit when you win a new project

April 29, 2015 News

Survey: 75 per cent of homeowners did NOT check online reviews before hiring contractors

by Steve Payne

Only FOUR per cent of the survey respondents say they “always” check contractors’ reviews online

April 27, 2015 Voice

A good deposit policy has allowed us to only get stung three times in 38 years

by Steve Payne

Yvette Aube’s chimney service company asks for deposits in the range of 25 to 33 per cent of the project total.

April 15, 2015 News

Calgary’s Albi Homes wins Deloitte Best Managed Company award

by Steve Payne

You have to know what business you are in – and what type of work you want to do. Albi Homes’ president Allan Klassen attributed his company’s success to “direction” and “focus.”

March 18, 2015 News

Our survey says: Your biggest headache is… marketing

by Steve Payne

Our 7th annual Salary Survey, at the printer now (check here tomorrow for the digital edition), asked almost 40 questions. One of them was “What’s Giving You the Most Grief?” It’s marketing.

March 4, 2015 Voice

Is business slow? Maybe it’s your marketing?

by Alec Caldwell

Marketing yourself as a contractor in the centre of a city may require a different approach than the type of marketing that will work in outlying areas.

February 18, 2015 Voice

Let’s talk cash economy

by Robert Koci

I recently hired a contractor to do some work that I couldn’t get to. His price was fair, but leaves me reeling at what the legitimate costs of a reno has become.

February 17, 2015 News

How’s your SEO?

by Robert Koci

Ever punch in a search you expected would find your website on the first page? You might be surprised at what you don’t find.

January 22, 2015 News

Will Ontario introduce their version of the Home Renovation Tax Credit?

by Alec Caldwell

Ottawa’s Home Renovation Tax Credit, in 2009, pumped $4.3-billion of extra work into our industry. Now, a similar idea for Ontario has at least reached the conversation stage.

January 21, 2015 News

From tools to trucks: Home Hardware Pro Contractor trade shows pump up the prizes

by Steve Payne

There were prizes being announced almost every 5 minutes last night at the Home Hardware Contractor Pro Show in London, Ont.

November 5, 2014 News

Got a bad review on HomeStars? Read this interview with their CEO on what NOT to do about it

by Steve Payne

HomeStars won’t help you out with getting bad reviews taken down, simply because you advertise with them.

October 27, 2014 Video

(VIDEO) How to Stop Wasting Time on Bad Leads

by Steve Payne

As a professional renovator or custom home builder, you don’t have a second to waste on prospective customers who are really just tire-kickers. Watch this video to learn how to “qualify” all sales leads before you drive out to see them.