Magazine for professional home renovators.

Bad Santa

Marketing is not just business cards, websites and flyers. Branding is not just about a nice logo. Take a look at how this company is being branded and marketed by its behaviour.

Posted by
Robert Koci is the editor of Canadian Contractor magazine. rkoci@canadiancontractor.ca 416 442 5600 x3203
3 total comments on this postSubmit yours
  1. I love this Robert!

    Good Job! – Keep them coming.

  2. I visit a lot of job sites, and I am amazed at how very little value and attention is placed on garbage, recycling, separation of valuable materials,and general housekeeping. I wonder why CGs don;t lay down the law with their subs and require them to be responsible for removing, recyling and disposing of their own waste. All they need to do is set out a set of rules that includes backcharging subs for cleaning up any mess they leave behind!

    • Robert Koci

      The rule of backcharging subs is a good one, but there are still signs that this general contractor never intended to take care of his mess in the first place. Witness the fence. It would be hard to find one more useless.

      Thanks for you comment. Keep reading and writing to us.

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About

Canadian Contractor is the leading trade magazine in Canada reaching residential housing contractors, renovators and home builders.

Tweets!

  • May 12, 2012 09:06

    I have looked and downloaded the guidebook. A quick read says I think this is what God wants for me