Click on this link to see an example of word of mouth marketing to die for, but wait till we explain first.
The link will take you to the website of the Danforth East Community Association (DECA), an organization dedicated to the improvement of a neighbourhood in the east end of Toronto. DECA’s membership is small, but concentrated, and the credibility of any endorsement within the community is very, very high; easily as strong as the endorsement of a trusted friend.
As you’ll read, someone used this network to ask for an endorsement of a contractor that could do their basement renovation. here’s the post:
And, finally – speaking of businesses we want to support, I’ve received a request for some recommendations for a contractor to do a major basement reno and a minor stairs reno. Step up DECA-ites and post your suggestions to the blog or send them to me and I’ll do it (natasha.granatstein(at)gmail.com.
The post received 11 responses from members, most raving about the qualities of the contractors they have used for their various projects. If you lived in that neighbourhood, you would definitely want to be on that list. How to get there? Here are our recommendations:
- Join your local community groups. All of them. DECA membership costs $10 per year. That’s very cheap marketing.
- Link to them, and ask them to link to your website.
- Sign up for their newsletters. Scan them, and find something to respond to, but DO NOT try to sell your company. Just participate. Readers will learn soon enough that you are a contractor and, when they are ready, will call you.