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The Art of Value Engineering

Value engineering is the process of choosing window and door upgrades for “high-priority” sections of a home that are most likely to be noticed.


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March 29, 2016 by JELD-WEN

Beauty shot image of a value engineered house

Value engineering is all about showing your customers that they can still get the high-profile home upgrades they want, without blowing their budget out of the park.

Let’s face it, home renovations can be expensive, especially if you are looking to replace the windows and doors in a home. Value Engineering is an excellent way to ease customers into the cost of home improvement. So what exactly is Value Engineering?

Value engineering is the process of choosing window and door upgrades for “high-priority” sections of a home that are most likely to be noticed. The “value” is created by improving the look and function of the home while reducing the amount that would be spent making improvements to less visible areas.

For example, high priority areas include entry doors, main-story, front-facing windows and any other windows that are particularly noticeable from the curb. Some aesthetically pleasing upgrades to these areas could include a bold entry door with transoms and sidelites, brickmould or a decorative grille pattern.

For side and rear-facing windows, encourage your customers to choose plain, economical windows that will cost less. These “low priority” areas have less of an overall impact on the value of the home, so your customers can get away with spending a bit less, or hold-off on upgrading these areas altogether.

Value engineering is all about showing your customers that they can still get the high-profile home upgrades they want, without blowing their budget out of the park. To learn more about value engineering, go to the JELD-WEN blog.