Canadian Contractor

JELD-WEN: The Consumer-Centric Choice

JELD-WEN has launched digital marketing materials that can help contractors to break the ice with homeowners

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May 11, 2016 by JELD-WEN

One of the things we’ve realized in our years of manufacturing and selling windows and doors, is that the product literature that we create isn’t solely viewed by consumers and homeowners. Not only is it a valuable sales tool for personnel at dealer locations, but architects, builders and contractors can use it as well to help their own customers make decisions about building or renovation projects.

This insight has led us to re-evaluate our marketing materials to ensure they are consumer-centric. We have also considered the fact that people may not want to take a trip to the hardware store every time they want to view a brochure. It’s the 21st century, and everything is moving in a digital direction. As a company that prides itself on innovation, we intend to be at the forefront of this movement. Here are some of our latest consumer-centric materials:

MyJW App

The MyJW App is available on your tablet, mobile device or computer. Got a customer who wants to renovate but doesn’t know where to begin? Try letting him or her explore the app. It features a helpful “What’s My Window Personality?” quiz, that if nothing else, makes an excellent icebreaker to get the ball rolling. There is also an inspiring photo gallery, project planner and a link to our dealer locator tool.

Interactive Product Guides 

Our latest and greatest product guides perfectly encapsulate our vision of providing consumer-centric literature. In the spirit of the migration to digital, we decided to release online, interactive versions of them, available at This way our full catalogue of products and features is accessible with the click of a button on a home tablet or mobile device.

Our full catalogue of products and features is accessible with the click of a button on a home tablet or mobile device.

View our new interactive product brochures on your computer, tablet, or mobile phone

Contractors, we would love to hear from you about what we can create next to make your job easier. These are the sort of partnerships that we value as a company. Send us a DM on Facebook or Twitter, or reach out to us here.