Canadian Contractor
News

Contractor U: Do you have a vision and a plan?

I recommend that renovation contractors have a Three Year Plan. Three years is a good timeframe as it is close enough that it is motivating, yet far enough out that you have time to reach your vision.


Print this page

June 25, 2013 by Mike Draper

Do you have a vision and a plan?

The vision of where you want to go doesn’t have to be complicated. Simply write down where you want your business to be three years from now. Three years is a good timeframe as it is close enough that it is motivating and you can clearly see what is realistic. It is also far enough out that you have time to reach your vision. Once this goal has been established, it is time to look at what it will take to get there. If you can’t plan for it on paper, there is no way you will figure it out as you go.

Your vision statement has to answer some basic, but very important questions:

1. What customers do we serve? Who is our target market? Hint: the narrower your target market the better. You can’t be all things to all people.

2. What do we do for those customers?

3. How do we serve those customers? What technology, systems and processes do we use that ensure customer satisfaction?

4. What makes us unique? This is a tough question for most renovation contractors. Everybody says things like: good quality workmanship, good service, trustworthy, has been in business for many years, is family owned, etc. Those things are all great, but we are looking for what sets you apart here. What really makes you different from other contractors?

Mike Draper is a contractor business coach for Renovantage (www.renovantage.com) and a frequent contributor to Canadian Contractor.


Mike Draper

Mike Draper

Mike Draper is a Master Coach with Renovantage. Renovantage is a first-of-its-kind business group for home renovators in Canada. (www.renovantage.com)
All posts by

Print this page



Related

Have your say:

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 Comment » for Contractor U: Do you have a vision and a plan?
  1. Matt Benson says:

    Thanks Mike for an informative article. I checked out your website as well and got a few really great ideas on positioning my business to succeed.