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DeWalt spreads holiday cheer during “Pay-It-Forward Day”

DeWalt surprises No Frills’ customers with random acts of kindness


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December 18, 2017 by John Bleasby

A surprise visit by DeWalt employees at two Toronto-area No Frills store locations last week made the holiday season merrier for some lucky shoppers. To share the giving spirit of the holidays, each member of the DeWalt team randomly chose a customer in the checkout line and paid for their groceries. The selected customers also received a token gift from DeWalt along with a card suggesting that they too “Pay-It-Forward” by performing their own random acts of kindness over the next two weeks.

Allan Hawes, Vice President of Sales, for Stanley Black + Decker GTS Group Canada, fills a random stranger’s grocery bag at a GTA No Frills location

“Our employees have a long tradition of being involved in their communities, often through organizations that help to make the world a better place,” said Joe Di Ilio, President of Stanley Black + Decker Canada. “Pay-It-Forward Day is an example of Stanley Black + Decker and DeWalt employees wanting to give back to the community and help spread goodwill at this special time of the year.”

To watch the reaction of the random shoppers who had DeWalt pay for their groceries, CLICK HERE.

It’s a wonderful act of kindness!

As we move in to the Holiday season, DEWALT employees are in the spirit of giving back to the community and help spread goodwill at this special time of the year. How will you #PayItForward this Holiday season?

Posted by DEWALT CANADA on Sunday, December 24, 2017