Canadian Contractor

Alec Caldwell   

How one roofing firm advertised their serious stupidity

Canadian Contractor Liability Property risk

The owner of the firm chewed me out. "Is this all you have to do with your time?" he asked angrily.

I thought I’d share one of my attempts to help out a roofing firm this week, to save them from their own stupidity.

I won’t reveal the name of the contracting firm in question, but they have a video on their company website – and also on YouTube – promoting their work. The video shows the owner of the company standing in front of one of his firm’s job sites, giving tips to the public on “Shingling 101.” Behind him, his workers are working away without fall protection equipment or hard hats.

Is this the company you would hire to come work on your property or job site? The liability here is huge. If the Ministry of Labour were to see this video, what is the company’s defence? “That’s not us?”

I called the roofing company concerned yesterday to give them a heads up. The owner took it very personally and chewed me out, saying “Is this all I have to do with your time?” Telling him I was going out of my way to help him was no use and I guess the old saying rings true: the road to hell is paved with good intentions. It’s not the first time I’ve been chewed out for trying to help a firm not get fined, have their job site shut down, injure one of their workers, or kill someone. Won’t be the last.


Everyone is now well aware of the power of web-based marketing, videos, and social media. But if you do not stage these videos right and get advice on how to be in compliance with all safety regulations while you are filming away, you can easily show your company in a bad light.

If you need any help on making sure your construction videos are safety-regulation compliant, get in touch with me at CARAHS.

Call Toll free 1 866 366 2930.

By providing education and training, CARAHS reduces your risk of fines, job site closures and prosecution under the Ontario Occupational Health and Safety Act. We are independent of unions & Government

Passion – Commitment – Integrity

CARAHS has over 150 online Health & Safety e-courses.

Toll free 1-866-366-2930



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