Lixil appoints Cosimo Coffa as new general manager in Canada

Cosime Coffa. Photo by Andrew Collings.

On June 20, Lixil Canada announced the promotion of Cosimo Coffa to the post of general manager, trade, sales and marketing, responsible for American Standard, DXV, and GROHE brands. Prior to this new appointment, Cosimo has successfully led trade/project sales for Canada since September 2018.

Coffa has more than 27 years of experience in senior sales and marketing roles, during which time he has become known for establishing strong, collaborative sales processes and successfully leading sales teams in both retail and distribution models.  He will now be responsible for growing the organization in Canada as well as supporting key customer and team member development. Prior to joining Lixil, Coffa held progressively senior positions at companies such as LG Electronics, Lexmark, and Fujitsu.

Lixil makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, [as well as specialty brands such as DXV]. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.