
Steve Payne
Salary Survey result: 51% of contractors under $250,000 billings now have websites
Canadian Contractor Marketing & Sales BusinessThe more money contractors are billing, the more likely they are to have websites. Or is that the other way around?
Well, hell has frozen over. For years, a majority of contractors held out without websites, but contractors without websites now appear to be a minority. At least, the contracors responding to Canadian Contractor‘s recent Rogers by Outrank Salary Survey told us so.
The chart below won’t come as a big surprise: The contractors in our recent Rogers by Outrank Salary Survey who have websites are more likely to be seeing significant incomes versus the ones who are still off-line. And as we can see below, the trend is accelerating. At the “more than $500k” level, 81% of contractors had websites, up from 79% in last year’s survey, up from 42% two years ago. Things have certainly changed a lot in two years. If your contracting business still lacks a website, given these findings, it’s probably time to take action and get online.
Total billings less than $250k.
% of contractors with websites.
2011 13%
2012 47%
2013 51%
$250k-$500k billings.
% of contractors with websites
2011 5%
2012 67%
2013 68%
Billings more than $500k
% of contractors with websites
2011 42%
2012 79%
2013 81%
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