Canadian Contractor

Steve Payne   

The Mike Holmes Nausea Monitor: This week's winner

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"Bringing Mike's superhero status to life..." "...a hero to the people whose lives he has touched." Blah, blah, blah

Not that you can’t find your own, but we’re now scouring the Intrawebs looking for the most nauseatingly over-the-top Mike Holmes-as-God quotes we can find each week.

We use a complex algorithm that involves typing “Mike Holmes” into Google Search. Most of the search results are potential winners.

This week’s prize of a bulging airsickness bag goes out to, a website that provides news feeds about Canadian television stations and channels. Actually, the prize should go to the PR folks at Shaw Media who wrote this… um… stuff.

“As any superhero fan knows, with great power comes great responsibility, and Mike Holmes is every inch the hero in his new series Holmes Makes It Right. HGTV Canada is bringing Mike’s superhero status to life in a powerful national marketing campaign driving mass awareness and excitement for the new series that premieres on Tuesday, October 16th at 9pm ET/PT.”


And then further down:

“Mike Holmes is a hero to the people whose lives he has touched, so this big powerful concept could not be more fitting,” said Solange Bernard, Director of Marketing and Publicity, Shaw Media.

Nausea factor: 9 out of 10.

If you find better ones, feel free to post them below.


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