Yellow Pages, the book, is a dinosaur. Yellow Pages on-line gets us customers on a daily basis.
It seems the Yellow Pages might have to rebrand itself as the "Yellow Screen" - or something like that
By Steve Payne
Last week we asked contractors if they thought the Yellow Pages (the book) was now obsolete – as far as generating quality leads for contractors.
Well over 90 per cent of you have said yes.
But Yellow Pages still has an online option. And Frank Lonny likes it, as he wrote…
“Yellow Pages the book is a dinosaur; Yellow Pages the on-line app is the new generation of advertisement, and it works. We add customers on a daily basis (using it)
and that is the only ads we have out.”