Canadian Contractor

Marketing & Sales

July 18, 2014 News

Contractor referral model… is flawed and not sustainable

by Steve Payne

“The costs are too high and quality standards are not uniform,” says Alec Beraskow.

July 11, 2014 News

42 per cent interest on overdue Yellow Pages advertising payments?

by Steve Payne

Reader Kevin Smith says that billings for Yellow Pages advertising show up on Bell Canada bills, potentially triggering 42 per cent (annualized) interest rates to contractors who want to advertise their services in the Yellow Pages – and who are late paying their advertising bills.

July 2, 2014 News

Home Depot shows its Pride

by Steve Payne

Home Depot was a major sponsor (a “bronze partner”) of Toronto’s 34th annual Pride parade held last Sunday. In fact this was “World Pride,” bringing participants from around the globe.

June 20, 2014 News

Strategies for competing with Fly-By-Nighters

by Steve Payne

Fly-By-Nighters, Trunk Slammers, Cash Guys, The Underground… whatever you call them, they are everywhere these days – trying to outbid you by 30 to 40 per cent. Here are some ways that established, above-board, legitimate contractors are competing with this hidden marketplace.

May 5, 2014 News

Lethbridge, Alta.'s Bezooyen Contracting is latest builder to partner up with the (Mike) Holmes Approved Homes program

by Steve Payne

Holmes Approved Homes was launched in 2011 and has steadily signed up builders who want to partner up with Mike Holmes to ensure that their clients know they are getting a quality build

May 2, 2014 News

Yellow Pages, the book, is a dinosaur. Yellow Pages on-line gets us customers on a daily basis.

by Steve Payne

It seems the Yellow Pages might have to rebrand itself as the “Yellow Screen” – or something like that

April 16, 2014 News

Six myths about customer financing of home improvement projects

by Steve Payne

Financing a project stimulates opportunities for renovators, but traditional methods of doing so can slow down or kill that sale.

April 16, 2014 News

Salary Survey result: 51% of contractors under $250,000 billings now have websites

by Steve Payne

The more money contractors are billing, the more likely they are to have websites. Or is that the other way around?

April 9, 2014 News

Canada's top renovators and builders honoured at CHBA Conference in Whistler, B.C.

by Steve Payne

The award for “Whole House Renovation” (more than $500,000) went to Eurodale Developments, Toronto

April 2, 2014 News

Alberta contractors report most sales increases in country, Atlantic Canada places second

by Steve Payne

Ontario and B.C. have the least optimistic contractors – when asked about sales increases in their region – in Canada.

March 25, 2014 News

Grow your contractor business: Get an advisory board

by Brynna Leslie

Small businesses that added an advisory board grew an average of 67 per cent in just three years, according to a new study by the Business Development Bank of Canada. Currently, however, just six per cent of small and medium-sized

March 18, 2014 News

VIDEO: Interview with PROBUILT's Mike Upshall: How to structure your renovation firm

by Robert Koci

Mike Upshall, a veteran homebuilder and renovator, talks about how he runs his firm using a lead carpenter system that puts on-the-tools carpenters into front line roles with full budgetary responsibilities

February 26, 2014 News

American renovators talk about a boycott of Angie's List

by Steve Payne

Renovation contractors can find it much harder to close a sale once negative reviews of their work appear online. Angie’s List, based in Indianapolis, has angered so many contractors that a boycott is now a possibility.

January 29, 2014 News

Can you guess the top 5 renovation projects (in terms of returned value upon resale)?

by Steve Payne

A simple entry door replacement on an American home will return almost every penny it cost the homeowner, upon resale. Can you guess some of the other top 5 projects, as surveyed by Remodeling magazine?

January 10, 2014 News

Pin it to win it: Pinterest offers your reno firm a creative way to get new clients

by Steve Payne

Pinterest, the online scrapbooking site, has more than 70 million users. Lowe’s is using it extensively to promote its products. As a professional renovator, you should check it out.

December 4, 2013 News

Networking – not a dirty word but a great way to market your reno business

by Brynna Leslie

Networking is not about handshaking or cocktail parties, it’s anything you can do to meet new people and get word-of-mouth referrals.

November 27, 2013 News

Why renovators can pick up so much business from community newspapers

by Brynna Leslie

You’d be hard pressed to find another advertising medium that reaches 75 per cent of your potential clients.

November 20, 2013 News

Renovantage’s Mike Draper on turning leads into customers

by Steve Payne

“Never email a quotation,” Draper counsels. “Always visit with the client to go over the details so that you can make adjustments to include or exclude changes the customer wants to see.