Marketing & Sales
Can you guess the top 5 renovation projects (in terms of returned value upon resale)?
A simple entry door replacement on an American home will return almost every penny it cost the homeowner, upon resale. Can you guess some of the other top 5 projects, as surveyed by Remodeling magazine?
Pin it to win it: Pinterest offers your reno firm a creative way to get new clients
Pinterest, the online scrapbooking site, has more than 70 million users. Lowe’s is using it extensively to promote its products. As a professional renovator, you should check it out.
Networking – not a dirty word but a great way to market your reno business
Networking is not about handshaking or cocktail parties, it’s anything you can do to meet new people and get word-of-mouth referrals.
Why renovators can pick up so much business from community newspapers
You’d be hard pressed to find another advertising medium that reaches 75 per cent of your potential clients.
Renovantage’s Mike Draper on turning leads into customers
“Never email a quotation,” Draper counsels. “Always visit with the client to go over the details so that you can make adjustments to include or exclude changes the customer wants to see.
Getting a website? Forget .COM. How about .BUILD, specifically created for the construction industry
If you don’t have a website yet – or…
What women want, and why you should care
You may be negotiating with the man of the…
The value-add: Help clients understand ways to finance home renovations
I’m sure you’ve all been there. A client asks…
How to sell, sell, sell your renovations expertise year round
Winter’s coming and you may be up to your…
Protecting cash flow
Learning to manage cash flow is one of the…
Is your crew undermining your reputation as a contractor?
“I watched as a crew showed up the day after Canada Day to spend four hours sitting on the front porch, drinking coffee and smoking cigarettes.”
Promoting your contracting business via Facebook
Have you been avoiding Facebook because you think it’s just for kids? Think again. There are more users over the age of 40, including men, on Facebook than there are teenagers. It’s an excellent medium to promote your reno services.
VIDEO: Flip School's Ian Szabo talks about keeping a positive mindset when renovating
Keeping your cool under pressure in this crazy business of renovating houses is a matter of learning to “hit the reset button” in your own head, Ian Szabo advises.
Boost your reno sales without sounding like a car salesman
It’s important to understand that people only do renovations because they have pain. While your client is explaining to you what they want done, your job is to find the real “pain point.” Is your prospective client embarrassed by the poor condition of their residence? Have they promised an upgrade in living space to their spouse?
Coaches' Corner VIDEO: Solving problems with the homeowner, Part 1
In our latest Coaches Corner video (here), Mike Draper…
Managing your online reputation: VIDEO interview Part 2 with Brian Sharwood, HomeStars
You are online whether you want to be or not. You need to manage what is being said about you and your company.
How to manage your online reputation: Interview with Brian Sharwood, HomeStars
It’s a listing you never asked for and don’t want and there are bad reviews from angry customers attached. What can you do? HomeStars president Brian Sharwood tells us why the listing is there and how to protect your reputation.
E-newsletters for renovators: Five keys to success
Newsletter marketing is a great way for renovation contractors to add new customers.