Canadian Contractor

Marketing & Sales

November 20, 2013 News

Getting a website? Forget .COM. How about .BUILD, specifically created for the construction industry

by Brynna Leslie

If you don’t have a website yet – or even if you do – you may want to consider taking advantage of the latest domain name. Forget .com and .org and .ca. An industry entrepreneur from Los Angeles has created

November 14, 2013 News

What women want, and why you should care

by Brynna Leslie

You may be negotiating with the man of the house, but here’s something to keep in mind: According to Nielsen marketing, women influence 80 per cent of consumer purchasing decisions – everything from groceries to tires to, you guessed it,

November 13, 2013 News

The value-add: Help clients understand ways to finance home renovations

by Brynna Leslie

I’m sure you’ve all been there. A client asks about a renovation, you meet to discuss the options and he backs out. Have you ever considered it’s the cost that gets people down? A lot of people are intimidated by

November 13, 2013 News

How to sell, sell, sell your renovations expertise year round

by Brynna Leslie

Winter’s coming and you may be up to your eyeballs in work right now. Great, right? But what are you doing to prepare for that inevitable slowdown in January? “Market when you’re busy and you won’t have a not-busy time,”

November 4, 2013 News

Protecting cash flow

by Brynna Leslie

Learning to manage cash flow is one of the most important things you’ll ever learn as a business owner. Cash flow mismanagement can very likely sink you. And it’s not just a problem for small companies — almost every major

October 30, 2013 News

Is your crew undermining your reputation as a contractor?

by Brynna Leslie

“I watched as a crew showed up the day after Canada Day to spend four hours sitting on the front porch, drinking coffee and smoking cigarettes.”

October 25, 2013 News

Promoting your contracting business via Facebook

by Brynna Leslie

Have you been avoiding Facebook because you think it’s just for kids? Think again. There are more users over the age of 40, including men, on Facebook than there are teenagers. It’s an excellent medium to promote your reno services.

October 9, 2013 Video

VIDEO: Flip School's Ian Szabo talks about keeping a positive mindset when renovating

by Steve Payne

Keeping your cool under pressure in this crazy business of renovating houses is a matter of learning to “hit the reset button” in your own head, Ian Szabo advises.

October 8, 2013 News

Boost your reno sales without sounding like a car salesman

by Robert Koci

It’s important to understand that people only do renovations because they have pain. While your client is explaining to you what they want done, your job is to find the real “pain point.” Is your prospective client embarrassed by the poor condition of their residence? Have they promised an upgrade in living space to their spouse?

August 6, 2013 Video

Coaches' Corner VIDEO: Solving problems with the homeowner, Part 1

by Robert Koci

In our latest Coaches Corner video (here), Mike Draper of chats with Rob Koci, associate publisher of Canadian Contractor. This week’s topic: How to get to the REAL root of any problems you may be having with homeowners during

July 22, 2013 Video

Managing your online reputation: VIDEO interview Part 2 with Brian Sharwood, HomeStars

by Robert Koci

You are online whether you want to be or not. You need to manage what is being said about you and your company.

July 16, 2013 Video

How to manage your online reputation: Interview with Brian Sharwood, HomeStars

by Robert Koci

It’s a listing you never asked for and don’t want and there are bad reviews from angry customers attached. What can you do? HomeStars president Brian Sharwood tells us why the listing is there and how to protect your reputation.

June 25, 2013 News

E-newsletters for renovators: Five keys to success

by Steve Payne

Newsletter marketing is a great way for renovation contractors to add new customers.

June 11, 2013 News

Can ClubLocal become the "Amazon of home repair"?

by Steve Payne

Club Local is funded by wealthy publicly-traded owners, and the website promises homeowners needing repairs that they can track the whereabouts of their tradespeople “in real time.” And that the trades hired online will do their work for “below market” prices. Good luck with that.

May 21, 2013 News

Why most renovations start in the kitchen… and what homeowners might be missing

by Steve Payne

What web search data tells us about how Canadian homeowners go about finding a contractor online

May 7, 2013 News

VIDEO: What contractors earn – Outrank Salary Survey

by Steve Payne

Almost a quarter of all renovation contractors who responded to our survey are making six figures.

May 2, 2013 Video

Home inspection: a new revenue stream for you?

by Robert Koci

Home Inspection is a growing industry for which renovators are well suited

April 29, 2013 News

RONA wraps up its spring contractor trade shows

by Steve Payne

5,500 contractors attended the RONA Contractor Shows this spring.