Lego toying with new materials for its iconic bricksRenovation Contractor
Lego is trying to reinvent its iconic product.
Lego is trying to reinvent its iconic product. The company started in the 1930s as a manufacturer of wooden toys. The plastic bricks were first introduced in the 1950s. Currently made of acrylonitrile butadiene styrene – better known as ABS – Lego is experimenting with different materials in order to have all the bricks and figurines made of recycled or plant-based materials by 2030.