Canadian Contractor

Dave Gray   

Customer Relations: Part 2

Renovation Contractor

Better doesn’t motivate them to make significant changes when what they already have is reasonably good.

Four tips for smoother interactions with your clients

By Jeff Mowatt

When organizations invite me to speak at their conferences or train their team members, we start with trends that are impacting their customer relationships. Check out these four customer service trends along with some tips for capitalizing on them to boost your business.

rc_sep26b_2

“Better” brands don’t sell

When your company faces tough competition, being better gets lost in the clutter. Lots of organizations claim to have better service. That’s the problem. Customers don’t believe it. Better doesn’t motivate them to make significant changes when what they already have is reasonably good. What customers really want to know is what makes you unique. That requires you and your team members to explore options to do things differently. Get creative. Take calculated risks to test different ways of doing business. Disrupt your market. Give customers something different to talk about. Or one of your competitors will.

Read part 3 tomorrow.

rc_sep26b_1

This article is based on the bestselling book, Becoming a Service Icon in 90 Minutes a Month by customer service strategist and motivational speaker, Jeff Mowatt. For more information, visit JeffMowatt.com.

Advertisement

Stories continue below

Print this page

Related Stories