VIDEO: Coaches Corner – The pros and cons of TV contractor referral programs
Steve PayneVideos Canadian Contractor
Should you consider associating yourself - or your "brand" as the marketing types call it - with that of a famous TV contractor? Will it do you any good? Is the entire idea any good? Mike Draper talks to Rob Koci about this topic.
Mike Holmes had a program like this (Holmes Referred) and he discontinued it.
Bryan Baeumler has a program like it right now (Baeumler Approved) and he seems to be liking it.
Mike Draper, our resident contractor coach (www.renovantage.com) talks in this video about how the “quality control” can be tough to maintain for the celebrity contractors who launch such contractor referral programs.