Canadian Contractor

(VIDEO) How to Stop Wasting Time on Bad Leads

As a professional renovator or custom home builder, you don't have a second to waste on prospective customers who are really just tire-kickers. Watch this video to learn how to "qualify" all sales leads before you drive out to see them.


October 27, 2014
By Steve Payne

Victoria Downing, president of Remodelers Advantage, has posted a terrific video called “How to Stop Wasting Time on Bad Leads.”

(If you like this video, and you’re in the Southern Ontario area, see Victoria LIVE at the RenoSummit 2014 seminar we are presenting Nov.7 at the Holiday Inn Toronto Airport East: REGISTER HERE.)

If you are running around like a chicken with your head cut off, both managing your current jobsite(s) AND trying to sell your upcoming jobs, you don’t have a second to waste on a “prospective customer” who is just a Tire Kicker.

As Victoria Downing explains in this video, ASKING QUESTIONS of the “prospect” is the best way to smoke them out if they are just kicking tires.

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This is called “Qualifying” a sales lead.

If you don’t Qualify your prospects, you are going to waste way too much time.

Watch the video for the whole deal.

 


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