Canadian Contractor

Robert Koci   

Welcome to your new, untapped market

Canadian Contractor Marketing & Sales Market

Yesterday it was the Green market, today...

As we age, the need to modify our homes so we can live in them longer is creating the biggest segment of the home improvement market since the Green revolution. Yet, says Don Fenn, president of Caregiver Omnimedia, Canadian renovators are not tapping in to it. His company is taking steps to change that.


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1 Comment » for Welcome to your new, untapped market
  1. Bruce MacKinnon says:

    With the growing tidal wave of impending seniors, this is no small matter. You really could dedicate a reno biz to accessibility alone. If you are serious about findidng out, visit an independent living building to see what you would need to install on a regular basis.

    Seniors are an under-serviced group of the market, not to be taken advantage of but cared about.

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