Home show strategies
For renovators, home shows are a must
February 28, 2012 by Mike Draper
All too often I hear contractors say that home shows are not worth it. However, for a lot of contractors, this is one of the best potential lead sources of the entire year. The question is: will you maximize your leads or will you leave the show unsatisfied with the number of good leads that you get?
There are some trade show secrets that need to be practiced to make your experience a positive one. After all, you wouldn’t see so many contractors entering the show every year if they weren’t getting enough business.
So how do they do it? First, you have to have a trade show plan. You must know what it is you want to get out of the show before you do any other planning. You can’t know what you need to do at the show unless you know what you want from the show. –Assume that your goal is to get 5 new kitchen renovations from the show. All your marketing materials talk about how you can do great renovations, on time and on budget and your brochure shows a beautiful master bathroom and state of the art basement. The displays in your booth focus on before and after shots of the outside of a house.
If this sounds like your display then people will be walking by your booth so confused about your marketing message that they will skip right on by and you will not even have a chance to talk with them about the kitchen renovation they were planning. Even worse, you will see them stop by the kitchen manufacturer who is displaying beautiful kitchens, 3 booths down from you.
So take a really good look at your goals for the show and make sure that your marketing information and your message to home show visitors supports your goals. You will have a far greater chance of finding the 5 kitchen renovations that are hiding in the sea of people attending the show.