Helping your local big box or hardware store put on Saturday morning seminars is a great way to get in touch with your market
By Robert Koci
I do weekly radio spot for the AM station 680News in Toronto directed at a consumer audience. Last week I encouraged listeners to get out to local big box or hardware store seminars to learn something about their homes and how to fix the little things that need constant care. It reminded me that it’s contractors like you that do a lot of those seminars because they find it an excellent way to get in front of their core market.
They get a chance to show their expertise, talk one-on-on to homeowners and hand out their business cards to future customers. It costs no more than a couple of hours on Saturday morning and a bit of preparation. Make sure you do a seminar on something you know like the back of your hand, but don’t worry about your presentation skills. The people that come are far more interested in the information you are providing. You’ll get the hang of it after a while anyway.
Do you have decks figured out? Can you change a lockset with one hand tied behind your back? That’s stuff homeowners would love to be able to do and you are the perfect one to help them. In return, you’ll become top of mind when they start to think about their next renovation project.