Three Keys to Attracting Top Talent, Part 1 of 4

By Brad Copes, Business Coach, Breakthrough Academy

Chances are you have big and ambitious goals for the future; dreams of what your business could look like and how that can influence the way you enjoy your life. You probably face the same challenge most entrepreneurs do – that you can’t go it alone to accomplish the vision, you need a team of people there with you to get championship level results.

Here’s the problem I see every day: trades entrepreneurs know that attracting top talent will make or break their business; but they simply don’t act like it will. They don’t put the time and energy to it that it needs, it isn’t a focus.

You know what life is like with bad talent in your business. You are nothing more than a stressed-out leaky faucet manager, endlessly running around fixing mistakes and smoothing over issues (turning off leaking taps). Hopefully, you may even know life with top talent in your business, where you can be an effective leader, focusing your time on growing the business and doing what you love. Having top talent is a complete game-changer. But how much time do you honestly spend focused on recruiting?

Compare yourself with the general manager of your favourite sports team. Like you, what determines whether they build a championship team is largely influenced by the team of people they put together. How much of their focus should be on identifying and attracting the talent that will influence whether their team will ever win a championship? Well, if it’s about being a championship team than the answer is…a lot.

What are the lessons we can learn from how a sports professional builds a winning team? What is relevant to you and your business? After working with hundreds of trades entrepreneurs, here are three things I’ve found to be important.