Canadian Contractor

Marketing & Sales

June 25, 2021  

DICA launches new eCommerce site

DICA announces customers can now purchase many of its

October 7, 2020  

The Hammer episode #4: New Stars – Shir Magen and Megan Oldfield of HomeStars

With the retirement of founder Nancy Peterson, there are

September 17, 2020  

August 2020 another record-setting month for many Canadian housing markets

Statistics released by the Canadian Real Estate Association (CREA)

September 10, 2020  

Great Expectations

Four smart ways to cope with the growing demands of today’s digitally fluent customers

June 24, 2020  

Kohler Cleansing Seats

Consumers are seeking clean, ranging from the physical clean of avoiding germs, to a higher order need: peace of mind, serenity and freedom from chaos.

June 23, 2020  

Wolseley Canada announces organizational restructuring

Wolseley Canada is further aligning its powerhouse Plumbing and

June 3, 2020  

RealSpace3D – Five ways to use 3D renderings improve your next project

This is a sponsored post from RealSpace3D In the

May 21, 2020  

Scheatzle joins Tarkett as president of North American residential business

Tarkett, has hired John Scheatzle as president of its

May 4, 2020  

2021 colour trends, pantone palettes explored in webinars from IHA

The key to attracting consumers’ eyes in the coming

July 27, 2015  

Renovation Sales 101: Don’t get to price too early – especially when asked to ‘ballpark’

It’s probably the most important aspect of selling anything to anyone: Do NOT get to PRICE until you have established your VALUE.

June 8, 2015  

Why don’t more contractors ask their customers to rate their services?

Of three dozen subtrades and installers that John Bleasby dealt with on his recent new home build, not one asked him – as the general contractor – how satisfied he was with their work. There is money to be made – serious money – in asking that question.

May 27, 2015  

Tips on running a one-man handyman operation

John Bleasby interviews a consummate handyman professional: Wayne Jackson, Wayne Jackson Handyman Services, Amherstburg, Ontario.

May 25, 2015  

Should you sign up with a contractor referral service?

Ben Kuypers compares the leads he is getting from three contractor referral sites: HomeStars, Trusted Pros and Baeumler Approved. He says HomeStars provides “more consistent and better quality” leads than the other two sites.

May 15, 2015  

Should you do Freebies for customers? Part 2.

Yes, you can do a few favours for free – in the context of a much bigger reno. But don’t just blurt those offers out. Do them only after careful consideration.

May 13, 2015  

Mike Draper, Renovantage, on calculating the correct deposit amount

Mike Draper, our resident contractor coach, tells you how to figure out a reasonable and fair deposit when you win a new project

April 29, 2015  

Survey: 75 per cent of homeowners did NOT check online reviews before hiring contractors

Only FOUR per cent of the survey respondents say they “always” check contractors’ reviews online

April 27, 2015  

A good deposit policy has allowed us to only get stung three times in 38 years

Yvette Aube’s chimney service company asks for deposits in the range of 25 to 33 per cent of the project total.

April 15, 2015  

Calgary’s Albi Homes wins Deloitte Best Managed Company award

You have to know what business you are in – and what type of work you want to do. Albi Homes’ president Allan Klassen attributed his company’s success to “direction” and “focus.”

March 18, 2015  

Our survey says: Your biggest headache is… marketing

Our 7th annual Salary Survey, at the printer now (check here tomorrow for the digital edition), asked almost 40 questions. One of them was “What’s Giving You the Most Grief?” It’s marketing.

March 4, 2015  

Is business slow? Maybe it’s your marketing?

Marketing yourself as a contractor in the centre of a city may require a different approach than the type of marketing that will work in outlying areas.

February 18, 2015  

Let’s talk cash economy

I recently hired a contractor to do some work that I couldn’t get to. His price was fair, but leaves me reeling at what the legitimate costs of a reno has become.

February 17, 2015  

How’s your SEO?

Ever punch in a search you expected would find your website on the first page? You might be surprised at what you don’t find.

January 22, 2015  

Will Ontario introduce their version of the Home Renovation Tax Credit?

Ottawa’s Home Renovation Tax Credit, in 2009, pumped $4.3-billion of extra work into our industry. Now, a similar idea for Ontario has at least reached the conversation stage.

January 21, 2015  

From tools to trucks: Home Hardware Pro Contractor trade shows pump up the prizes

There were prizes being announced almost every 5 minutes last night at the Home Hardware Contractor Pro Show in London, Ont.

November 5, 2014  

Got a bad review on HomeStars? Read this interview with their CEO on what NOT to do about it

HomeStars won’t help you out with getting bad reviews taken down, simply because you advertise with them.

October 27, 2014  

(VIDEO) How to Stop Wasting Time on Bad Leads

As a professional renovator or custom home builder, you don’t have a second to waste on prospective customers who are really just tire-kickers. Watch this video to learn how to “qualify” all sales leads before you drive out to see them.

July 31, 2014  

Goodbye Holmes Referred, hello Baeumler Approved

There are 300 contractors and other firms associated with the Baeumler Approved contractor referral program, Bryan Baeumler’s folks tell us

July 18, 2014  

Contractor referral model… is flawed and not sustainable

“The costs are too high and quality standards are not uniform,” says Alec Beraskow.

July 11, 2014  

42 per cent interest on overdue Yellow Pages advertising payments?

Reader Kevin Smith says that billings for Yellow Pages advertising show up on Bell Canada bills, potentially triggering 42 per cent (annualized) interest rates to contractors who want to advertise their services in the Yellow Pages – and who are late paying their advertising bills.

July 2, 2014  

Home Depot shows its Pride

Home Depot was a major sponsor (a “bronze partner”) of Toronto’s 34th annual Pride parade held last Sunday. In fact this was “World Pride,” bringing participants from around the globe.