Canadian Contractor

Marketing & Sales

January 23, 2013 News

Canada's 'largest home improvement centre' launches inspirational publication

by Steve Payne

i Magazine is published by the people who are developing Improve Canada, which will feature 400 showrooms under one roof

January 16, 2013 Video

Rob's 3 biggest mistakes as a renovation contractor (VIDEO)

by Steve Payne

Rob learned the hard way as a renovator. His 3 biggest mistakes will never be yours if you watch this.

January 16, 2013 News

What women want when you renovate for them

by Steve Payne

Women make the majority of home improvement decisions. So you have to know how to sell to them and build for them.

December 18, 2012 News

Calling all superhero contractors

by Steve Payne

Hammerati’s superhero contest is accepting entries until Dec. 31st

December 17, 2012 News

Three sales techniques you can learn from Santa

by Steve Payne

Contractors can learn more than a few sales tips from that overweight, 1700-year-od man in the red suit.

December 3, 2012 News

A little known way to reach potential customers

by Robert Koci

At a very basic level, Hometalk is great for market research. A once-a-day or even once-a-week scan can keep you up-to-date on trends and what homeowners are asking for.

November 27, 2012 News

How to "qualify" renovation prospects

by Steve Payne

The telephone can be the fastest and best way to qualify a customer. There is a simple but powerful question you can ask, over the phone, that can help create trust between you and the prospect.

November 6, 2012 News

Hero Builders contest: a Mike Holmes antidote?

by Steve Payne has launched Hero Builders, a superhero-themed contest designed to challenge the negative stereotypes about the renovation industry and “help rebuild trust between contractors and homeowners.”

November 5, 2012 News

It's Facebook time!!

by Robert Koci

If you are a contractor and you are on Facebook, you need to find us there

October 29, 2012 News

3 ways to finance a reno: Using a mobile device!

by Steve Payne

Helping your prospective customers to get renovation financing over a mobile phone, thanks to these new apps, is now a reality.

October 22, 2012 News

Social media contest recognizes "Hero Builders"

by Steve Payne can help you distance yourself from those evil contractors that everyone loves to trash on television

October 22, 2012 News

How to get ahead of the competition with YouTube

by Steve Payne

Two-thirds of all customers are “visual learners.” That means, to entice prospects into hiring you to do renovations for them, you need to excite them with images, not words. An online video on YouTube can do this for you brilliantly.

September 20, 2012 News

A contractor's guide to getting found on the Internet

by Steve Payne

When you Google “Vancouver plumbers,” you will get over 3,000,000 search results. So how is your contracting business ever going to get found on the Internet?

September 17, 2012 News

"Aging in place" a new buzzword for accessibility renos

by Steve Payne

The most recent issue of Canadian Contractor featured a cover story about “accessibility renovations,” and how the mobility needs of seniors and the disabled is creating a big opportunity for contractors to become specialists in the field. Well, it seems

September 14, 2012 News

What homeowners do when they check you out online

by Steve Payne

Google yourself. See what your customers are reading about you. Your “webutation” may or may not be fair to you, but it’s important to know what it is and, if possible, improve it.

September 10, 2012 News

Five easy ways for tech-savvy contractors and subtrades to find each other

by Steve Payne

A long-term business relationship between a general contractor and a subtrade can’t be forged instantly. But finding each other can be done in a second, online. A look at various ways to get connected.

September 4, 2012 News

Five ways to increase your referral business

by Steve Payne

By Karen Hamilton As a renovator, getting business from referrals is critical. 65 per cent of new business comes from referrals. People are four times more likely to buy when referred by a friend. 90 per cent of small businesses

August 20, 2012 News

Flooring is Canada's favourite reno project

by Steve Payne

The home renovation website, is creating quite a buzz among Canadians looking for ideas and information about home design and remodeling. The site had 1.5 million unique Canadian visitors in July and it has just publishing a “Houzz and Home