Marketing & Sales
A four letter word for success
Industry expert Beverly A. Koehn makes us uncomfortable with the four letter word we’d rather not use when talking about customer service.
Keep this link
A free monthly report on new home building supplied by CMHC for your market.
Sell on value, not price
How many times do you hear, “The customer only cares about the price”? Here’s the truth: price is only an issue when it is presented as the only benefit.
Building permits down for January
The value of building permits fell 12.3% to $6.0 billion in January, following a 10.5% rise in December. The decline was the result of decreases in both residential and non-residential sectors.
And you said social media would never work in construction
Home builder Pierre Martell, president and CEO of Martell Home Builders dives into social medial and makes it work.
What does this woman have to say about your reno business?
She says you have to match your brand to your core values or your company is going nowhere
The art of starting over
Ever get off on the wrong foot with a client?
Word-of-mouth marketing is not just on the street
Here’s online marketing to die for and how to make it happen for your company.
BuildTools is about to change the way renovators run their businesses and Dwell Design Build Inc. of Toronto is its first beachhead in Canada.
Liar, liar pants on fire. Misleading proposals and how to avoid them
Given some of the comments we heard at the recent Canadian Contractor roundtable discussion, it makes sense that we should take some time to sit in on a seminar intent on improving the, let’s say, moral quality of our sales proposals.
Go Rici Construct Canada Reno Roundtable: Part 4
How would stand up under the scrutiny of The Reno Coach?
Go Rici Construct Canada Reno Roundtable: Part 3
More and more, there are third parties getting involved in cleaning up the renovation industry.
Go Rici Construct Canada Reno Roundtable: Part 2
Who is the bigger danger to the renovation industry, the guy with the fancy website or the guy working for cash?
Survey your customers
All you need to know to get started on a customer survey
Go Rici Construct Canada Reno Roundtable: Part 1
You’re not a renovator, you’re an educator
Contractor Roundtable, Part 2: Regulations and the underground
In April of this year, six contractors from across…
CMHC Housing Report Q4, 2011
It looks like Canada won’t hit 200,000 starts this year,…