Marketing & Sales
Can ClubLocal become the "Amazon of home repair"?
Club Local is funded by wealthy publicly-traded owners, and the website promises homeowners needing repairs that they can track the whereabouts of their tradespeople “in real time.” And that the trades hired online will do their work for “below market” prices. Good luck with that.
Why most renovations start in the kitchen… and what homeowners might be missing
What web search data tells us about how Canadian homeowners go about finding a contractor online
VIDEO: What contractors earn – Outrank Salary Survey
Almost a quarter of all renovation contractors who responded to our survey are making six figures.
Home inspection: a new revenue stream for you?
Home Inspection is a growing industry for which renovators are well suited
RONA wraps up its spring contractor trade shows
5,500 contractors attended the RONA Contractor Shows this spring.
Canada's 'largest home improvement centre' launches inspirational publication
i Magazine is published by the people who are developing Improve Canada, which will feature 400 showrooms under one roof
Rob's 3 biggest mistakes as a renovation contractor (VIDEO)
Rob learned the hard way as a renovator. His 3 biggest mistakes will never be yours if you watch this.
What women want when you renovate for them
Women make the majority of home improvement decisions. So you have to know how to sell to them and build for them.
Calling all superhero contractors
Hammerati’s superhero contest is accepting entries until Dec. 31st
Three sales techniques you can learn from Santa
Contractors can learn more than a few sales tips from that overweight, 1700-year-od man in the red suit.
A little known way to reach potential customers
At a very basic level, Hometalk is great for market research. A once-a-day or even once-a-week scan can keep you up-to-date on trends and what homeowners are asking for.
How to "qualify" renovation prospects
The telephone can be the fastest and best way to qualify a customer. There is a simple but powerful question you can ask, over the phone, that can help create trust between you and the prospect.
Hero Builders contest: a Mike Holmes antidote?
Hammerati.com has launched Hero Builders, a superhero-themed contest designed to challenge the negative stereotypes about the renovation industry and “help rebuild trust between contractors and homeowners.”
It's Facebook time!!
If you are a contractor and you are on Facebook, you need to find us there
3 ways to finance a reno: Using a mobile device!
Helping your prospective customers to get renovation financing over a mobile phone, thanks to these new apps, is now a reality.
Social media contest recognizes "Hero Builders"
Hammerati.com can help you distance yourself from those evil contractors that everyone loves to trash on television
How to get ahead of the competition with YouTube
Two-thirds of all customers are “visual learners.” That means, to entice prospects into hiring you to do renovations for them, you need to excite them with images, not words. An online video on YouTube can do this for you brilliantly.
A contractor's guide to getting found on the Internet
When you Google “Vancouver plumbers,” you will get over 3,000,000 search results. So how is your contracting business ever going to get found on the Internet?