Marketing & Sales
Managing your online reputation: VIDEO interview Part 2 with Brian Sharwood, HomeStars
You are online whether you want to be or not. You need to manage what is being said about you and your company.
How to manage your online reputation: Interview with Brian Sharwood, HomeStars
It’s a listing you never asked for and don’t want and there are bad reviews from angry customers attached. What can you do? HomeStars president Brian Sharwood tells us why the listing is there and how to protect your reputation.
E-newsletters for renovators: Five keys to success
Newsletter marketing is a great way for renovation contractors to add new customers.
Can ClubLocal become the "Amazon of home repair"?
Club Local is funded by wealthy publicly-traded owners, and the website promises homeowners needing repairs that they can track the whereabouts of their tradespeople “in real time.” And that the trades hired online will do their work for “below market” prices. Good luck with that.
Why most renovations start in the kitchen… and what homeowners might be missing
What web search data tells us about how Canadian homeowners go about finding a contractor online
VIDEO: What contractors earn – Outrank Salary Survey
Almost a quarter of all renovation contractors who responded to our survey are making six figures.
Home inspection: a new revenue stream for you?
Home Inspection is a growing industry for which renovators are well suited
RONA wraps up its spring contractor trade shows
5,500 contractors attended the RONA Contractor Shows this spring.
Canada's 'largest home improvement centre' launches inspirational publication
i Magazine is published by the people who are developing Improve Canada, which will feature 400 showrooms under one roof
Rob's 3 biggest mistakes as a renovation contractor (VIDEO)
Rob learned the hard way as a renovator. His 3 biggest mistakes will never be yours if you watch this.
What women want when you renovate for them
Women make the majority of home improvement decisions. So you have to know how to sell to them and build for them.
Calling all superhero contractors
Hammerati’s superhero contest is accepting entries until Dec. 31st
Three sales techniques you can learn from Santa
Contractors can learn more than a few sales tips from that overweight, 1700-year-od man in the red suit.
A little known way to reach potential customers
At a very basic level, Hometalk is great for market research. A once-a-day or even once-a-week scan can keep you up-to-date on trends and what homeowners are asking for.
How to "qualify" renovation prospects
The telephone can be the fastest and best way to qualify a customer. There is a simple but powerful question you can ask, over the phone, that can help create trust between you and the prospect.
Hero Builders contest: a Mike Holmes antidote?
Hammerati.com has launched Hero Builders, a superhero-themed contest designed to challenge the negative stereotypes about the renovation industry and “help rebuild trust between contractors and homeowners.”
It's Facebook time!!
If you are a contractor and you are on Facebook, you need to find us there
3 ways to finance a reno: Using a mobile device!
Helping your prospective customers to get renovation financing over a mobile phone, thanks to these new apps, is now a reality.