Marketing & Sales
Canada's 'largest home improvement centre' launches inspirational publicationby Steve Payne
i Magazine is published by the people who are developing Improve Canada, which will feature 400 showrooms under one roof
Rob's 3 biggest mistakes as a renovation contractor (VIDEO)by Steve Payne
Rob learned the hard way as a renovator. His 3 biggest mistakes will never be yours if you watch this.
What women want when you renovate for themby Steve Payne
Women make the majority of home improvement decisions. So you have to know how to sell to them and build for them.
Calling all superhero contractorsby Steve Payne
Hammerati’s superhero contest is accepting entries until Dec. 31st
Three sales techniques you can learn from Santaby Steve Payne
Contractors can learn more than a few sales tips from that overweight, 1700-year-od man in the red suit.
A little known way to reach potential customersby Robert Koci
At a very basic level, Hometalk is great for market research. A once-a-day or even once-a-week scan can keep you up-to-date on trends and what homeowners are asking for.
How to "qualify" renovation prospectsby Steve Payne
The telephone can be the fastest and best way to qualify a customer. There is a simple but powerful question you can ask, over the phone, that can help create trust between you and the prospect.
Hero Builders contest: a Mike Holmes antidote?by Steve Payne
Hammerati.com has launched Hero Builders, a superhero-themed contest designed to challenge the negative stereotypes about the renovation industry and “help rebuild trust between contractors and homeowners.”
It's Facebook time!!by Robert Koci
If you are a contractor and you are on Facebook, you need to find us there
3 ways to finance a reno: Using a mobile device!by Steve Payne
Helping your prospective customers to get renovation financing over a mobile phone, thanks to these new apps, is now a reality.
Social media contest recognizes "Hero Builders"by Steve Payne
Hammerati.com can help you distance yourself from those evil contractors that everyone loves to trash on television
How to get ahead of the competition with YouTubeby Steve Payne
Two-thirds of all customers are “visual learners.” That means, to entice prospects into hiring you to do renovations for them, you need to excite them with images, not words. An online video on YouTube can do this for you brilliantly.
A contractor's guide to getting found on the Internetby Steve Payne
When you Google “Vancouver plumbers,” you will get over 3,000,000 search results. So how is your contracting business ever going to get found on the Internet?
"Aging in place" a new buzzword for accessibility renosby Steve Payne
The most recent issue of Canadian Contractor featured a cover story about “accessibility renovations,” and how the mobility needs of seniors and the disabled is creating a big opportunity for contractors to become specialists in the field. Well, it seems…
What homeowners do when they check you out onlineby Steve Payne
Google yourself. See what your customers are reading about you. Your “webutation” may or may not be fair to you, but it’s important to know what it is and, if possible, improve it.
Five easy ways for tech-savvy contractors and subtrades to find each otherby Steve Payne
A long-term business relationship between a general contractor and a subtrade can’t be forged instantly. But finding each other can be done in a second, online. A look at various ways to get connected.
Five ways to increase your referral businessby Steve Payne
By Karen Hamilton As a renovator, getting business from referrals is critical. 65 per cent of new business comes from referrals. People are four times more likely to buy when referred by a friend. 90 per cent of small businesses…
Flooring is Canada's favourite reno projectby Steve Payne
The home renovation website www.houzz.com, is creating quite a buzz among Canadians looking for ideas and information about home design and remodeling. The site had 1.5 million unique Canadian visitors in July and it has just publishing a “Houzz and Home…