Canadian Contractor

Marketing & Sales

July 22, 2013  

Managing your online reputation: VIDEO interview Part 2 with Brian Sharwood, HomeStars

You are online whether you want to be or not. You need to manage what is being said about you and your company.

July 16, 2013  

How to manage your online reputation: Interview with Brian Sharwood, HomeStars

It’s a listing you never asked for and don’t want and there are bad reviews from angry customers attached. What can you do? HomeStars president Brian Sharwood tells us why the listing is there and how to protect your reputation.

June 25, 2013  

E-newsletters for renovators: Five keys to success

Newsletter marketing is a great way for renovation contractors to add new customers.

June 11, 2013  

Can ClubLocal become the "Amazon of home repair"?

Club Local is funded by wealthy publicly-traded owners, and the website promises homeowners needing repairs that they can track the whereabouts of their tradespeople “in real time.” And that the trades hired online will do their work for “below market” prices. Good luck with that.

May 21, 2013  

Why most renovations start in the kitchen… and what homeowners might be missing

What web search data tells us about how Canadian homeowners go about finding a contractor online

May 7, 2013  

VIDEO: What contractors earn – Outrank Salary Survey

Almost a quarter of all renovation contractors who responded to our survey are making six figures.

May 2, 2013  

Home inspection: a new revenue stream for you?

Home Inspection is a growing industry for which renovators are well suited

April 29, 2013  

RONA wraps up its spring contractor trade shows

5,500 contractors attended the RONA Contractor Shows this spring.

January 23, 2013  

Canada's 'largest home improvement centre' launches inspirational publication

i Magazine is published by the people who are developing Improve Canada, which will feature 400 showrooms under one roof

January 16, 2013  

Rob's 3 biggest mistakes as a renovation contractor (VIDEO)

Rob learned the hard way as a renovator. His 3 biggest mistakes will never be yours if you watch this.

January 16, 2013  

What women want when you renovate for them

Women make the majority of home improvement decisions. So you have to know how to sell to them and build for them.

December 18, 2012  

Calling all superhero contractors

Hammerati’s superhero contest is accepting entries until Dec. 31st

December 17, 2012  

Three sales techniques you can learn from Santa

Contractors can learn more than a few sales tips from that overweight, 1700-year-od man in the red suit.

December 3, 2012  

A little known way to reach potential customers

At a very basic level, Hometalk is great for market research. A once-a-day or even once-a-week scan can keep you up-to-date on trends and what homeowners are asking for.

November 27, 2012  

How to "qualify" renovation prospects

The telephone can be the fastest and best way to qualify a customer. There is a simple but powerful question you can ask, over the phone, that can help create trust between you and the prospect.

November 6, 2012  

Hero Builders contest: a Mike Holmes antidote? has launched Hero Builders, a superhero-themed contest designed to challenge the negative stereotypes about the renovation industry and “help rebuild trust between contractors and homeowners.”

November 5, 2012  

It's Facebook time!!

If you are a contractor and you are on Facebook, you need to find us there

October 29, 2012  

3 ways to finance a reno: Using a mobile device!

Helping your prospective customers to get renovation financing over a mobile phone, thanks to these new apps, is now a reality.