Canadian Contractor

Steve Payne   

LinkedIn most popular form of social media for Canadian contractors

Canadian Contractor

LinkedIn, pretty basic and not very sophisticated, is nevertheless the leading form of social media for Canadian contractors, according to our annual Salary Survey

In our annual Salary Survey (full results in our March/April issue – see Digital Edition at bottom of our website), we asked our readers “Which of the following social network sites do you use for your business?”

LinkedIn was the leader this year, at 56 per cent of contractors who DO use some form of social media. (Bear in mind that 42 per cent of our 377 survey respondents reported ZERO social media use.)

Google+ was second at 50 per cent.

Facebook was third at 49 per cent.


Twitter was 4th at 21 per cent.

Pinterest was 5th at 8 per cent.

Instagram was 6th at 5 per cent.



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