Canadian Contractor

Steve Payne   

RONA wraps up its spring contractor trade shows

Canadian Contractor Marketing & Sales

5,500 contractors attended the RONA Contractor Shows this spring.

Home improvement retailers everywhere are stepping up their efforts to woo more contractor customers. Among the methods being used are touring trade shows, at which contractors can see new products, many with special deals, and get a few educational seminars under their belts.

RONA has now concluded its Spring 2013 contractor shows and told Canadian Contractor that 5,500 contractors attended its events, which ran from January 29 to March 27, making stops in 15 Canadian cities.

The 2013 RONA Contractor Show Tour was presented by BOSCH. In Quebec, the tour was organized in partnership with Réno-Dépôt, a chain of big box home improvement stores owned by RONA.




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