Video: Boring Billboard

Swedish-based Sioo:x Wood Protection recognizes that they don’t exactly have the sexiest product in the world. So they decided to embrace it, by installing what they’ve dubbed “The World’s Most Boring Billboard.” To show how durable their finish is, they erected a three-sided billboard filled with silver-grey hued deck boards in Malmo, Sweden, that will be up for 12 years, the length of their warranty.