Canadian Contractor

Celebrity carpenter Kate Campbell announced as CertainTeed insulation “brand ambassador”

Kate Campbell has been all over HGTV with her carpentry work - and now she's going to be promoting CertainTeed's insulation and building envelope products as a "brand ambassador"


June 24, 2015
By Steve Payne
Steve Payne

CertainTeed’s Canadian marketing folks have announced that they are bringing high-profile home improvement media personality – and first-rate carpenter – Kate Campbell into the spotlight as they promote their insulation products in this country.

Kate Campbell Photo Cteed

Campbell’s carpentry work has been featured in HGTV’s “Decked Out,” “Disaster Decks,” “Deck Wars” and “Custom Built.” She’s also the host of a brand new home improvement show debuting on HGTV next year. She can also be seen at KateBuilds.ca.

“Kate Campbell has earned respect in an industry dominated by men and is a major advocate for women working in the trades,” said Marlon Thompson, marketing product manager for CertainTeed Insulation Canada. “Her strong work ethic, dedication to quality and leadership in the industry make her a perfect match for the CertainTeed Insulation brand. We are delighted to be working with Kate in our shared commitment to providing high performance building solutions.”

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The innovative CertainTeed Insulation products endorsed by Campbell also include MemBrain Continuous Air Barrier & Smart Vapor Retarder, a first-of-its-kind polyamide film that not only blocks moisture from entering but also adapts permeability to allow excess moisture to escape from wall cavities, helping reduce the potential for mould growth and other moisture-related problems.

For more information, go to www.certainteed.com/insulation

 


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