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How one duct cleaning firm markets its ethics and credibility in an often shady industry

We haven't seen this many industry association logos on a single contractor vehicle in our lives. Dave's Duct Cleaning has gone to extraordinary lengths to stand out from the competition in a crowded industry with some dubious operators.


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December 10, 2014 by Steve Payne

Dave's Duct Cleaning - Brendan Ryan & Habitat for Humanity GTAIf you are a renovation contractor who is sick of hearing what con artists you and your colleagues probably are, take heart. At least you’re not a duct-cleaning firm. Now, THERE is an industry that has a public relations problem. No home services segment pumps out more irritating, pushy and frankly stupid dinner-hour telemarketing calls. While the quality of the cleaning offered by many duct-cleaning firms is even worse than their lousy sales techniques.

Not all duct-cleaning firms, however, are cut from the same shabby cloth.

Take Dave’s Duct Cleaning, a firm operating multiple crews in the Toronto area, who have built themselves up a stellar HomeStars rating, an almost flawless online reputation in general, and tons of business.

How are they doing it? Well, obviously they have top-notch equipment and caring, dedicated crews. But also, they are doing one hell of a job of marketing.

Take a look at their vehicles. Have you ever seen so many third-party affiliations as this?

This firm is a member of more associations and contractor-rating agencies than we have ever seen.

Brendan Ryan of Dave’s Duct Cleaning, pictured here being thanked by Habitat for Humanity for donating his crew’s services to a recent Habitat build, says that his firm takes great pride in its affiliation with such brands as NADCA, the National Air Duct Cleaners Association, which has a strict code of ethics and monitors the performance of its members.

“There are more than 300 duct cleaning firms in Ontario and only about 44 of them actually belong to NADCA,” Ryan says.

As far as the shady operators, Ryan says that some of them do almost nothing to effectively clean your ducts.

“Some of them are $99 and they are in and out of there in 15 minutes,” he says. “Sometimes they don’t even turn the furnace off. This is why duct cleaning has such a terrible name.”

Dave’s uses state-of-the-art equipment including Hypervac portable vacuums that pull at 6,000 CFM right at the furnace. Ryan says some firms advertise their 10,000 to 12,000 CFM truck-based equipment that pulls through 50-feet or 100-feet of hose. With the loss in suction through that much hose, the portable systems seems to be a better option, Ryan says.

 

 

 

 

 


Steve Payne

Steve Payne

Steve Payne is the editor of Canadian Contractor magazine
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6 Comments » for How one duct cleaning firm markets its ethics and credibility in an often shady industry
  1. Its alway great to single out individual companies who do exceptional work and well commended Steve. For putting that out there.

    Alec Caldwell
    http://www.carahs.org

  2. Jason says:

    How much does an ad like this cost?

    • Steve Payne says:

      Not a paid spot. We try to identify paid spots so that people with delicate sensibilities don’t have to lie down in a dark room to recover from the shock of us actually promoting something or someone in our editorial.

  3. Julie Dunn says:

    We always use just the one Company and that has been for the past 12 years or so. Nowadays people living in the town houses have no easy access to the furnace as he cannot park his truck on the drive.

    The equipment that this Company has is great for this type as well old apartment buildings. I for sure will contact them.

    This advertisement has been very useful.

    • Steve Payne says:

      Thanks for the post, Julie. Again, it’s not an ad. The point was that here is a firm that has about 20 logos/affiliations/associations on its trucks, and the reason why.

  4. dave says:

    Steve
    This may not have been meant as a ad , but it comes across as one. All of the great comments say hire this business their the best . in my opinion