Alec Caldwell: It’s time to do away with anonymous negative online reviews of contractors
The contractors who have their reputations damaged, are not allowed to be "anonymous." Why should their accusers be given this privilege?
May 25, 2016 by Alec Caldwell
Why do contractor review websites still allow individuals to post anonymous negative reviews? Reputable contractors (many of which pay these sites hundreds of dollars a month) are often victims of these unnamed critics. Why can’t these critics put their names out there? The contractors’ names are public!
If you receive a negative anonymous on-line review, it’s very difficult to respond directly to your accusers. Was the negative review posted by a real consumer or someone fictitious, maybe an angry competitor who lost the business? When these posts are anonymous, who knows?
HomeStars does not divulge to contractors the identities of anonymous posters who slight them on their site. This denies them the opportunity to fix the problem. In the process, ratings are reduced. If that’s a coveted 10 (top rating) you’ll kiss that quickly goodbye, affecting your business.
I understand “anonymous” has its place in life and some customers not want personal details online. But I believe that review web sites should not allow posts without the identity of the poster at least being declared to the operators of the website. At their discretion they could provide this information to contractors who have received negative reviews.
The first contractor review website to ban anonymous negative reviews would have the respect of our entire industry. They would get a 10 out of 10 rating for fairness!
What do you say, HomeStars?
Feedback on this article is most welcome.
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Alec CaldwellAlec Caldwell is the Founder of CARAHS, a Health & Safety Organization. We are approved providers by the Ministry of Labour (Ontario) to teach Working at Heights Training (Pro#34609) Visit the Ministry of Labour's web site to view our listing
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